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Are you an Aspirational or a Non-Aspirational?

Posted in: zjnq.com Date: March 15th, 2010

  • The old definitions of rich and poor, working class or middle class, Left and Right, ABC1C2DE are outdated.

    Society is split truly down the middle. Those that love the Thatcher/ New Labour way, and those who don't.

    Now it is stagnation countered by dynamism. Or it is ruthless grasping thievery countered by prudence and service.

    Here are my definitions:

    The priority of the Aspirationals is to get on in life, to make money, to spend on designer brands, clubbing, big cars, expensive houses, and leading a lifestyle that will bring envy in others. I am considerably richer than you and Loadsamoney are typical Harry Enfield parody aspirationals. They have contempt for those losers prepared to work for nothing, or prepared to sacrifice their aspirations for the better good. If you cannot grab it for yourself, then it is rubbish. They demand tax cuts for themselves, and more charges for the losers who deserve their poverty. They demand that if they had any sense, they would get off their backside and make a success of their lives and be as rich as them. Aspirationals are as much working class as middle class, if not more so.

    Non-aspirationals have contempt for the empty trappings of success, and think more on what precisely money will buy. If it does a good job or better and is cheaper, then this is what they will go for. Their main concern is making their world a better place, and are prepared to give up their time and what little money they have to that end. They care for the children, the elderly, the sick. Another group of non-aspirational are those in despair and who have given up. They are cynical about society and the way the economy is governed and have good reason to be. Often, they are those who place doing a good job, or running a good honest business at a higher priority than squeezing the maximum profit out of it for themselves. Office politics and the workings of the market force them out of business though and into despair. They do not envy the aspirationals, they pity them a little, but their main feeling toward them is one of disgust.

    Each group loathes the other, and yet each needs to balance the other for society to function properly.

    Which one are you?


  • OK this is reasonably interesting. I've spent my whole life trying to get somewhere in the music world and am very gradually starting to see some success.

    Not sure which camp that places me in!


  • Gosh, what a cynic you are. Given your 'definitions' I must place myself squarely in a category you have not considered. I am an aspiration non-aspirational. I say this because on the basis of your definitions I have tendencies of both types. On balance, I think you have your definitions somewhat scewed and distorted. I also thing your definition of who one group views the other is also distorted.


  • im neither.
    I like to dream, and have my own world. As long as no one disturbs me, im happy enough to drift along. Im just myself. I do have some aspirations, but i dont stick to them. Whats the point in aiming for stuff? i want to try it all :)







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